A Multichannel Approach to the Last Mile

Mid July 2012, Mrs. Yvonne Littooij finished her Master thesis Marketing written about “A Multichannel Approach to the Last Mile”. When it comes to bridging the important and difficult ‘last mile’ in e‐commerce, more and more retailers offer both home delivery services and in‐store pick up. The latter refers to online ordered products being picked and…

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