Brand Image in Express Logistics

The purpose of the thesis was to find elements in marketing the express companies in the case study could use as a differentiation method within the local Finnish market. Express logistics companies are global logistics providers that have overnight delivery capability. The study was commissioned by one of the companies, DHL Express. The qualitative method…

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Creating Transparency in Resource Utilization and Flexibility of DHL Express NL

DHL is a large player in the international express industry. According to the Cambridge Advanced Learner‟s Dictionary the word „express‟ means “a service which does something faster than usual”. (Cambrigde Online Dictionary, 2010) At the moment, the global market is dominated by four express providers, also known as (global) integrators or global logistics providers. (DHL…

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